Your website is a very important extension of your business. A website is successful when it satisfies your customer’s needs but also helps to reach your business goals. But how do you create a successful website? Today we share some tips!
1. Determine the goals of your website
The first step is determining what you want the site to accomplish and which transitional goals are needed to accomplish this. Whether you want sales, fame, community, leading people to your store, subscribers, or something completely different, you have to start with defining your goals. Only with your goals in mind, you can come up with a good design.
2. Choose a good domain name
When you’ve determined your goals, the next step is deciding on the domain name (AKA the address of your website). When choosing a domain name it is important that it includes a keyword that’s relevant for your business. Example: are you selling beeswax? Then adding “beeswax” into your domain name can help people find your business more easily. Do you already have a business name? Then, you’ll ideally want to choose a domain that matches this.
3. Pick a reliable hosting provider
When choosing your domain name you’ve probably come across some hosting providers. We know that picking the right one can be a bit overwhelming. Important things to look at when choosing are: can they handle your traffic, is their hosting compatible with your website’s needs, and are they reliable? We personally have been using Hostio Solutions for many years.
4. Set-up a custom email address
The next step is setting up a custom email address that matches your domain like contactus[at]beeswax.com. This will make it easier for customers to contact you, but it will also make your business look professional and increase brand awareness when people receive your emails. By creating a custom email address you can split work from personal and keep a good overview.
5. Raise awareness
One transitional goal of a website is often raising awareness. A good way to raise awareness is to start with your business name, location, and contact details. Putting your contact information in the footer of every page will encourage people to contact you whenever they have a question. Furthermore, adding an “about us” page and being active on social media will help visitors with getting to know you; That’s what we want!
6. Create a “contact us” page
To make it easy for (potential) customers to stay in touch with you it’s important to have an easy to navigate “contact us” page. On this page, you can add a contact form where visitors can put in their details and questions. This will also make it super easy for you to have top-notch customer service!
7. Create a FAQ
If you notice that people keep asking the same questions, then it can be good to create a Frequently Asked Questions (FAQ) page. By doing this you can explain different aspects of your business and avoid having to spend time answering the same questions over and over again – no one’s got time for that. It’s a win-win situation!
8. Create descriptive website content
Search engines take words from your website to see what it is about. The better the information on your website, the higher you’ll show up in search results. Therefore, it’s important to add descriptive website content to your website and work on your SEO.
9. Highlight what makes your business unique
Next, it’s important to highlight the things that make your business unique. For example: do you sell a special kind of beeswax? Then it can be worth it to make a separate page for that. By doing this, your special product will be easy to find and easy to promote!
10. Choose one color palette
Finally, it’s good to consistently use the same fonts, font sizes, colors, and other aspects of the design on every page. This will make your website recognizable, presentable, and professional.